PLATFORMS

INSTAGRAM

This will be the primary platform used for the campaign. The campaign is centered around visuals and easy access to information which makes Instagram the perfect vehicle for the campaign. The posts will include carousels and stories to physically engage the audience by forcing them to swipe or click to get more information.

TWITTER

Twitter will be a secondary platform. Not only will the Instagram posts be linked to twitter, so the posts appear on both accounts, but Twitter will also be a place where quick news and updates will occur. The posts will be kept to less than 120 characters and will be playful and fun to connect with the greater theme of the campaign.

SPOTIFY

This will be used as a tertiary platform to further connect to the younger generation which use Spotify on a daily basis. Playlists will be made for followers to listen to that connect to the "trippy" theme -- Grateful Dead, Crosby, Stills, Nash and Young, The Doors and other music associated with psychedelics. It is a fun way to connect with our audience and create a lighter environment around a dense topic.