ENGAGEMENT

• Encourage followers to call or email their congressmen and women

• Create a art contest -- if they send in a screenshot of a call or email to their representatives, they can also submit art work to that will be chosen to be featured on the social media page

• The art would be used in future posts in the campaign and made into a selfie feature to be used on Instagram stories

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The design of the Instagram posts allow the carousel to flip seamlessly. They also encourage followers to share the posts on their stories because of their artistic nature and quick interesting facts. It is popular among younger generations to share well-designed informative posts on Instagram to their stories which engage them and all of their followers, connecting the campaign further with a larger community. 

This method of engagement is to foster the fun, creative side of the message because posts about depression, PTSD and other mental health disorders can be heavy and scary. This method of engagement would attempt to get the younger audience excited about these new treatment methods without leaving them discouraged about the disorders.

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Post

The image to above is what the contest promotion would look like. 

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"Want to get involved! New contest starting today!
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This is your chance to get your art featured on our account!
Here’s what you need to do:
1. Share or repost your favorite post of ours.
2. Sign the petition in the bio or send in proof that you called your representative.
3. Submit your art through DM!
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Contest ends June 1, 2021 so get to drawing!"