METRICS

The Instagram account is considered a "business account" which allows the admin to see insights:

• Audience: 

  • Growth

  • Follows

  • Unfollows

  • Locations

  • Age Demographics

  • Gender

  • Active Times

• Post interactions:

  • Likes​

  • Comments

  • Shares

  • Saves

  • Profile Visits

  • Reach

  • Replies

  • Impressions

These numbers will help the campaign organize further posts and see who is most interactive with our message. It will allow us to use the data to modify or strengthen certain qualities of our campaign in attempts to gain more engagement and reach. 

Using the campaign hashtag, we will be able to see how much interaction the campaign is receiving on social media. This shows us what kind of attitudes and impressions our followers have about the topic and what kind of posts they are sharing attached to our campaign. This will also allow us to see their art for the engagement contest.

We created a petition on Change.org to meet the goal of influencing policy makers to decriminalize these psychedelic drugs. Through comments and signage, we will be able to see how many people agree with our position and how much further we need to push the campaign. These data will allow us to see what kind of change we can actually make in policymaking.