AUDIENCE

Age: Youth, ages between 16 and 35
Gender: All genders, primarily to women
Race: All races
Nationality: American
Education: All levels
Profession: Students, Representatives, Lobbyists and Mental Health Care Providers

According to the CDC, the age demographic that is most affected by symptoms of depression are from ages 18-29. Women are also more affected by the symptoms of mild to severe depression, but it would be poor judgement to exclude men from the audience. This campaign aims to reach people in these demographics who seem to be struggling the most from treatment-resistant depression.

The design and style of the posts attempt to connect with the younger generations through their playful and colorful themes, while attempting to approach the daunting medical statistics positively and easy to understand.

Audience: Services